Date: January - August 2017
Role: Art direction, UX/UI Design
Live site: www.ayondo.com
ayondo specialises in financial trading technologies. The group covers a broad spectrum of services in the Finance 2.0 field, covering both retail and institutional sectors, and has well over 210,000 users from over 195 different countries.
My role as the lead ux/ui designer was to renew their online offer, from content architecture to branding and the overall experience in both marketing and user areas.
The new landing page for ayondo, a split-screen layout for better usability
After research with the stakeholders and users, it became clear that the whole website structure should be revised. Under one brand (ayondo) we host the 2 products. We used a split screen page as the main landing page so the user can choose between social trading and professional trading right from the begining, very effective for landing webpages with two side-by-side selectable options. Access to high conversion pages like the portfolio biuilder were made easier by including obvious CTA's on the main landing pages.
This solved the problem of offering the correct content to the different target groups in a clear and easy manner at the beginning of the user's journey.
Content structure for the new user area in social trading
Social tarding landing page , with CTA to high conversion page in the header as well as under the 3 steps section
Traders list with the new design, clearer and more user-friendly with whitespace for better legibility and less cluttered feeling
The portfolio simulator allowing the user to try it without any sign up.
a typical trader profile page
The customer's dashboard
I was also responsible for the concept and design of their CFD platform in 2012, which won several awards including Best CFD Platform. This was one of the first web-based application CFD platform - allowing the customer to use it without downloading any third party plugin: